The latest jewelry showroom of Boby Chemmanur International Group, Boche Gold & Diamonds, has opened in Mavelikara.

The new showroom has commenced operations at Keli Tower, Mitchell Junction in Mavelikara, running on the concept of 'Small Shop, Big Discount, Massive Selection.' The grand inauguration was jointly performed on the 14th at 10:00 AM by Boby Chemmanur and film star Amala Paul. Mavelikara Municipal Chairperson Lalitha Raveendranath conducted the first diamond sale, and M.S. Arun Kumar MLA led the first gold sale.
Boby Chemmanur also distributed financial aid provided by the Boche Fans Charitable Trust to underprivileged patients.
A multitude of inaugural offers are running at the store. Making charges for HUID-hallmarked 916 gold ornaments start at just 2.9%. Up to 50% discount is being offered on making charges for precious and uncut jewelry. A complimentary gold coin is being gifted with every purchase of diamonds worth ₹3 lakhs. There is also an opportunity to exchange or sell old gold ornaments at the best market rates. Furthermore, 5 lucky winners selected via a lucky draw from those who attended the inauguration were awarded diamond rings as gifts.